How to Improve Website Performance – Best review 2022

How to Improve Website Performance – Best review 2022

I want to improve website performance, this is the one question everyone ask to themselves.

Website page loading speed, SEO, a good design and development are only a few of the specialised areas that website optimisation touches.

However it covers other wide range of factors besides factors we have mentioned above.

Below is a guide how you can further enhance functionality of a website performance that will be love by Google web crawlers when they visit your website.


  1. Quality of Web Hosting Service

If you are most of the people, who is evaluating or looking to improve website performance, your mind goes immediately to keywords, content, and, of most importantly, the backlinks. On the technical side, you should also be familiar with factors like site structure and if the site is dynamic and mobile friendly.

Hosting may not be the most important factor for a better SEO, but it’s an equally important one when you compare all the factors. To be prioritised by Google crawlers, your site needs to function meeting coding standards and hosted on servers that meets the standards, and a good hosting company can help with that.

Here are some other factors that a host can affect your search engine performance.

  • Site Speed and Load Times
  • Server Downtime
  • Location
  • Type of Hosting
  • Bounce Rate


  1. Reduce the Size of Your Files and Images to improve website performance

In order to keep the audience on your website or app, the Images must load faster.

When resizing or saving an image, where it is a thumbnail, preview or a full size image, its format can be further compressed using a very common file format which is JPEG compression method.

It must be noted that a JPEG format, however, downgrades the quality of an image but gives a lighter weight file size for your website (in MB) and faster loading of page.

In a nutshell, the larger the images will be the longer the website will take time  to load.

There are many tools available online like Cloudimage that enables a web perfect image compression and comes along with many other features to improve website performance, SEO and page ranking.


  1. CSS AND Java Script Should Be Organised

There’s no question that for websites with lots of Java Scripts, would need a strict organisational pattern to keep everything to make sense and the code approachable.

Remember that crawlers and bots read the same code, which can make it tough to read resulting in less performance of the site.

All of the code, especially the CSS and JavaScript files, should be organised to meet standards and to ensure that your site is operating at maximum performance level as possible.

When JavaScript scripts are included at the top of your website’s source code, the entire site won’t load until those scripts have been launched. When this happens, the site blackouts for a few seconds, a user see this as a blank website, which results in an increases bounce rate.

Instead, put your CSS files at the top and your JavaScript towards the bottom of your code.


4. Use Browser Cache

You may have heard the word cache somewhere in the website conversation, but may not know exactly what it means in context of the Web. In simple definition term, a cache means when a data is placed in a computer storage (usually in secret) on the forecast that the same page will be loaded again at later stage. A Web cache does exactly that. So when a website page is visited, the browser takes pieces of that page and stores them on the computer’s hard drive. Some of the assets the browser stores are:

  • CSS
  • JavaScript
  • Images – logos, pictures, backgrounds, etc.
  • HTML

In general, a browser caching utilise hardware or software to locally store cached copies of a webpage to be loaded more quickly when recalled the next time.

Caching improves and speeds up browsing experience. Once user has downloaded an asset, it remains (for a time) on your machine. Resulting in retrieving files from the hard drive will be faster than if retrieved them from a remote server, ignoring the fact of how fast your Internet connection is.

Browser caching software is sophisticated and has mechanisms in place to guarantee that a visitor isn’t shown stale material (meaning any modification made to your site is taken into consideration).

Cashing main function is  to enhancing the user experience when they visit a website.


  1. Reduce 404 Errors too improve website performance





A 404 response code is triggered when a user’s requested page is not located.

It means that the visitor will have a bad user experience and leave your site sooner than anticipate if it has a lot of 404 errors. While it’s a great practice to redirect a 404 code page to a 301 redirect code which redirects the page to the most relevant other page on your website, however, it will results in a poor user experience.

It will be worth noting therefore to spend some time updating your 404 page.

One useful practice would be to link to your home page, the primary product pages, and some of your most well-liked resources have to be included on your 404 page. Its objective should be to retain users on your website even if the original page they were attempting to reach cannot be accessed.

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